Google: Latinx Global Summit

rār designed the total package: design, staging and total treatment.

Leaning into “stories or it didn’t happen” as a mantra, rār produced two social reels recapping day 1 and day 2. Each one captured key scenes of the day and incorporated catchy music to stop the scroll for optimum viewing time.

This provided an opportunity for Google to share the momentous occasion and for Googlers to proudly signal their participation by sharing, liking and commenting.

rār reimagined the brand experience and positioning: We took the existing strategy and naming and modernized even further. Our creatives developed the theme and designed the activation, including: